Real campaigns. Real numbers. Real growth.

The challenge. Paid search is a bidding war. Costs per click rise fast, and an unfocused account burns budget before it finds a single customer.

The play. Fix the foundations first: conversion tracking that records real enquiries, tightly themed campaigns and negative keyword lists. Then test ad copy weekly and feed budget to the winners.

The result. Clicks and conversions rose together over several seasons. The peak quarter delivered roughly 12K clicks and 7K conversions, proof the engine scaled when we pressed the accelerator.

The challenge. Farmers do not browse, they compare prices. The product range was strong, but the pages read like brochures while competitors captured the price-hungry searcher.

The play. A keyword architecture around three product clusters and their price-intent variations. Product pages rewritten to answer the price question directly, with specifications, models and the current year in the title, plus tighter internal linking.

The result. One price-intent query alone drove 826 clicks at a 30.6% click-through rate. Broad terms with 14,000+ impressions are the obvious next win.

The challenge. The showroom was loved by people who already knew it. Online it was invisible, with big marketplaces and long-established stores owning the main searches.

The play. Skip the vague head term. Map the searches that signal real intent, rebuild category pages around them, rewrite titles and descriptions to earn the click and strengthen local signals.

The result. Brand searches became the biggest source of clicks, a sign people were remembering the store. Commercial queries delivered steady traffic at 5% to 6% CTR, and position 9.1 leaves plenty of upside.

The challenge. A direct competitor was steadily buying more of the same auctions. Visibility in paid search is zero-sum: every impression a rival wins is one you do not.

The play. Auction insights to see where the competitor was winning and where we were absent. Selective bid increases on high-intent keywords, ads rewritten to lift CTR and better ad quality to earn more visibility per unit of spend.

The result. Impression share rose from 19% to 33% month over month, a gain of roughly 74%, while the competitor moved from 7% to 15%. The 124 tracked conversions are a clean baseline to optimise towards lead quality.